Over the past decade we have become more and more familiar with the term Millennials, otherwise known as Generation Y. Born between 1982 and 1990, Millennials have become known as the generation of the internet and smart technology.
They have made an art form out of self-employment and have repeatedly demonstrated genius in self promotion. From YouTube stars to #VanLife, Millennials have changed the way the world works. But now, in 2017, the Millennials are getting old, entering their 30s and settling down, so who is going to fill their shoes? They’re being labelled Generation Z, and here’s what you need to know about them:
Millennials have introduced the idea of a transient lifestyle, but Gen Z are going to master it and take it to a whole new level. It will become more and more normalised for young people to live their lives all over the world, a period at a time, rather than be settled in one city for any great length of time.
With Gen Z, we are going to see a much higher level of self-employment. There will be a shift away from climbing the traditional career ladder and towards harnessing the power of technology to allow them to be in control of their own destiny. More and more people will start their own companies, and the rest will be working remotely, taking care of their own workloads and deadlines.
The Best Deal
Gen Z are set to be the most savvy generation yet, when it comes to insisting on the best price possible. From rental accommodation and clothing to technology and entertainment, they will know the best possible deal and refuse any other. In order to meet this demand, landlords and letting agents will need to understand that it’s the power of tech that can help them deliver better deals to their future customers.
They start early
We’ve all heard the numbers, quoted at us to demonstrate the new world we live in. Millennials started a trend for starting early in life, and Gen Z are going to take it to the extreme. It will become very normal to see 20-something CEOs and teenage entrepreneurs making serious amounts of cash. The idea of adulthood is changing, the milestones we have all patiently waited for ourselves are become less and less important.
Bespoke and Original
This is the big one, and the one that informs many of the previous points. Gen Z are going to place a lot of importance on the idea of originality, not just in fashion, but in everything they do and buy. Products must feel bespoke, and services must feel tailor made to their specific life and needs. We’ve already seen a move this way with the Millennials, where a large emphasis has been put on curation and personalisation, but Gen Z have even higher expectations. Nothing will seem legitimate if it’s homogenous.