Tailored for Growth: How Sophia Taylor is Building a Modern, People-First Lettings Agency

In this episode of Rethinking Rentals, Gurman Bains speaks with Sophia Taylor, founder of Taylor Your Home, a new, boutique agency offering a flexible and highly personalised approach to lettings.

With nearly a decade of experience at an independent agency, Sophia shares what inspired her to take the leap into launching her own business—and the lessons learned so far.

Building a Business Around the Customer

Sophia explains how Taylor Your Home was created to reflect what landlords and tenants actually want—extended availability, flexible viewings, and fast, direct communication. From WhatsApp check-ins to Sunday appointments, the service is designed to fit around people’s lives, not office hours.

Choosing the Right Tech Stack

Sophia outlines the tools that make running a solo agency viable—from AgentOS for property management to KeysApp for key tracking and Vuba for inventory reports. Automation and smart integrations allow her to stay lean and compliant while maintaining a personal touch.

Out-of-Area Expansion

By building strong local partnerships and using location-agnostic tools, Sophia has successfully expanded her portfolio outside her immediate area. Her experience shows that with the right approach, geography is no longer a barrier to growth for modern agents.

Sustainable Growth and Future Plans

Franchising may be on the horizon—but Sophia is clear that any future expansion will be values-led. She talks about the importance of finding like-minded people who share her ethos, ensuring the business doesn’t lose the flexibility and personality that sets it apart.

The Human Side of Starting Up

Sophia speaks candidly about the emotional side of launching her business—from the isolation that can come with working alone, to the strategies that keep her grounded. Routine, reflection, and finding the right community are key to avoiding burnout.