Growth, Technology & Lettings: Behind the Scenes with Urbrix
In this episode of Rethinking Rentals, Reposit’s Gurman Bains is joined by Chris Shelton, Director of Urbrix. The conversation dives into what it takes to set up a lettings agency from scratch, how to avoid costly supplier decisions, and the critical role technology plays in building a streamlined, focused lettings business.
Podcast Overview
About Urbrix
Urbrix is a specialist lettings and property management agency operating across the Home Counties. Founded by Chris Shelton, who brings 25 years of experience in the sector, the business is designed to focus purely on lettings and management, removing the distractions of sales or high-street premises. Operating from a serviced office, Urbrix caters largely to professional landlords with multi-property portfolios.
Key Discussion Themes
Setting up independently
Chris shares his experience of starting Urbrix, from the bureaucratic hurdles—such as securing client accounts and registering with a redress scheme—to the challenges of compliance, legal documentation, and onboarding. His advice is to take time and seek guidance rather than rush the launch.
Carving out a niche
Urbrix positions itself firmly as a lettings and management business, steering clear of unrelated services. Chris believes that by focusing entirely on what they do best, they can better serve landlords who value clarity, service, and speed.
Supplier pitfalls
Chris reflects on early lessons, including the risk of entering long-term contracts with underperforming suppliers. He stresses the importance of reading the small print, finding vendors with transparent pricing and short notice periods, and developing relationships with helpful people—not just brands.
Managing technology choices
Technology is at the heart of Urbrix’s operations, but Chris warns against signing up to too many tools. His approach is to assess tech against two simple metrics: will it save time, and will it make or save money? Over time, he’s worked towards a more integrated and cost-effective tech stack that simplifies day-to-day processes.
Efficiency through proptech
Chris describes how the right technology has enabled him to run Urbrix with far fewer resources than he would have needed 20 years ago. Tools like digital referencing, automated maintenance workflows, and inventory triggers have made the agency lean, efficient, and responsive.
Staying ahead of change
With legislation and regulation constantly evolving, Chris emphasises the value of working with proactive suppliers. Rather than trying to monitor every change personally, he relies on trusted partners to keep him informed and compliant.
