How Minors & Brady Are Raising the Bar for Modern Estate & Letting Agents

In this episode of Rethinking Rentals, Gurman Bains is joined by Luke Savins, Head of Lettings at Minors & Brady. They explore how Minors & Brady has grown into one of Norfolk’s leading estate agencies, how they balance rapid growth with exceptional service standards, and the role of culture in building a high-performing team.

About Minors & Brady

Minors & Brady is an award-winning estate and lettings agency based in Norfolk, known for combining traditional values with a modern, forward-thinking approach. Under Luke’s leadership, the lettings division focuses on delivering quality over quantity—ensuring landlords and tenants receive a service built on trust, efficiency, and care. Their ethos of prioritising relationships has been key to their success in a competitive market.

Discussion highlights

• Raising Standards in Lettings: Luke shares why taking time to find the right tenants benefits landlords and reduces issues down the line.
• Building a Strong Culture: How investing in staff development and maintaining high morale translates into better client experiences.
• Technology and Service: The importance of leveraging tech to streamline operations while ensuring personal service remains at the forefront.
• Standing Out in a Crowded Market: How brand consistency, professional marketing, and a proactive approach have made Minors & Brady a trusted name.
• Letting agent insights

This episode is packed with actionable advice for agents looking to grow their businesses without sacrificing standards. From refining processes to fostering a positive team culture, Luke highlights key strategies to succeed in today’s rental market.