Goodlord State of Lettings 2025: What’s Next for Agents
In this episode of Rethinking Rentals, powered by Reposit, Ben Grech is joined by Oli Sherlock, Managing Director of Insurance at Goodlord. Together they look at the insights from Goodlord’s recent State of Lettings report to discuss the latest shifts in the UK rental sector, highlighting how agents can support landlords and tenants with the upcoming commencement of the Renters’ Rights Act.
You can download your copy of Goodlord’s State of Lettings 2025 report here.
Podcast Overview
Tenant Affordability Under Pressure
Oli explains how the affordability gap is growing, with rents rising far faster than wages in many parts of the country. For letting agents, this means working with landlords to find sustainable rent levels and embracing tools like rent guarantee insurance and deposit alternatives to help tenants move more easily.
The Value of Stability in a Volatile Market
In a market defined by unpredictability, letting agents who can provide stability and support to both landlords and tenants are in high demand. Oli emphasises the role of long-term thinking—from fixed income products to managed services that de-risk landlord portfolios.
Renters’ Rights Act: Opportunity or Threat?
Rather than viewing the Renters Reform Bill as a burden, the conversation positions it as a driver of professionalism. Ben and Oli agree that agents who are already delivering quality service and compliance have little to fear—and much to gain from a more level playing field.
Evolving the Lettings Proposition
Letting agents have an opportunity to shift their value proposition. By focusing on risk management, tenant experience, and retention strategies, agents can move away from being purely transactional and become trusted advisers—unlocking new revenue streams and long-term growth.
What Agents Can Do Today
The episode finishes with practical steps for letting agents, including:
- Reviewing affordability tools and criteria
- Re-engaging landlords on the benefits of rent guarantees
- Exploring insurance and PropTech partnerships to futureproof their offering
