Capturing The Market: Leveraging Video Content With Chris England

In this episode of the Rethinking Rentals podcast, Gurman Bains chats with Chris England, co-founder of PVS Media, about the transformative impact of visual content in real estate and how agents must use it to differentiate.

About Our Guest and PVS Media

Chris England, co-founder of PVS Media, guides us through his company’s evolution from Property Video Solutions to PVS Media. Initially focused on property content, PVS Media has expanded its expertise to service various industries with high-quality visual content. Based in the Midlands and operating nationwide, they offer a comprehensive range of services from studio productions to on-location shoots, covering everything from event coverage to sophisticated digital animations.

The Importance of Visuals in Real Estate

During our discussion, Chris highlights the transformative shift in how visual content is perceived and utilised within the real estate market, especially post-pandemic. With a background in media and a robust career spanning over two decades, Chris shares his insights on why and how video content has become an indispensable tool for real estate professionals aiming to enhance their market presence and connect effectively with their audience.

Adapting to Market Needs with Innovation

Chris delves into how PVS Media has responded to the changing demands of the market by adapting their strategies to focus more on broad-reaching visual content that appeals not just to potential clients but also engages a wider audience. He emphasises the necessity for letting agents to think beyond traditional marketing tactics and adopt innovative content strategies that cater to today’s digital-first audience.

Leveraging Video Content for Competitive Advantage

The conversation further explores the specific advantages of employing video content in the real estate sector. Chris discusses practical steps agents can take to overcome common barriers to video content creation and implementation. He also shares successful case studies demonstrating the significant return on investment that agencies can achieve through strategic visual content.

Conclusion

To wrap up, Chris offers motivational advice to real estate professionals on the importance of starting with video content, regardless of current trends or market pressures. He stresses the importance of visual storytelling and its impact on building trust and credibility with potential clients.

Closing Thoughts

Chris leaves us with some final thoughts on the future of video content in real estate, urging professionals to “think more visual” and embrace the power of media to differentiate themselves in a crowded market. His mantra, “Done beats perfect,” serves as a reminder that perfection should not be a barrier to progress when it comes to adopting new marketing methods.