Navigating Growth and Innovation with Macaulay & Co
In this episode of Rethinking Rentals, we speak with Macaulay Thompson, Director of Macaulay & Co, about the journey of launching a new independent letting agency in a competitive local market. From building a brand from the ground up to adopting technology to streamline operations, Mac shares valuable insights into the mindset and strategies required to grow a modern lettings business.
Podcast Overview
About Macaulay & Co
Founded in July 2024, Macaulay & Co is a family-run independent agency based in West Yorkshire. With a hands-on approach to property management and a commitment to personal service, the firm sets itself apart from corporate and franchise-led competitors. Macaulay brings over a decade of experience in the lettings industry, having worked his way up from apprentice to branch manager before launching his own venture.
Navigating Early Challenges
As a cold-start brand in a crowded marketplace, one of the main hurdles Macaulay & Co faced was generating brand awareness. Macaulay shares how the firm tackled this challenge through a mix of traditional marketing, word-of-mouth, and partnerships with other reputable agents. By building a strong local network and establishing trust through referrals, the agency quickly gained credibility and traction.
Leveraging Technology with a Personal Touch
While not a self-proclaimed tech expert, Macaulay recognises the value of proptech in freeing up time for what really matters—being in front of clients. Tools like Loop, and Let’s Pay help automate compliance, streamline accounting, and provide real-time access to documentation for landlords. The firm also embraces simple but effective solutions such as WhatsApp communications and AI-driven call handling to ensure landlords always feel supported without losing the personal touch.
Educating Landlords in a Changing Market
With upcoming legislative changes such as the Renters Reform Bill, Macaulay & Co are focusing on education. They provide landlords with easy-to-understand updates via newsletters and tailored one-to-one communication. Their aim is to deliver reassurance and guidance amidst regulatory uncertainty, positioning the agency as a trusted voice rather than a faceless business.
Predictions for the Future of Lettings
Mac predicts a wave of change in the lettings industry, with long-standing agents potentially exiting and creating space for a new generation of independents. He anticipates growth in the professional landlord sector and expects smaller agents to seize acquisition opportunities. Crucially, Mac sees the role of letting agents evolving into educators and facilitators who support landlords through complexity.
